Ram rolled out the latest addition to its military-inspired Built to Serve lineup of trucks right before Thanksgiving. Based on the hot-selling 1500, it’s available in two distinct colors named Tank and Flame Red, respectively.
Each branch of the U.S. armed forces is getting a variant of the truck, and the newest member of the range honors the Marine Corps. Like the three previously-unveiled 1500s, it receives a decal of the American flag and Built to Serve stickers on each quarter panel, black exterior trim pieces, body-colored fender flares, and 20-inch aluminum wheels finished in a shade called Technical Gray.
Ram expects active-duty service members and veterans will scoop up most of the production run, so it added Velcro panels on the side of each front seat that let motorists display the patch of their choice, whether it’s a flag, a name badge, or a unit insignia. It also added front sport seats upholstered in cloth and vinyl, all-weather floor mats, and an emblem on the dashboard, while the Marines-inspired model gets Medium Greystone accent stitching.
Buyers can combine the Built to Serve appearance package with all body styles and powertrains, even if they haven’t served in the armed forces. Every truck comes with the 4×4 Off-Road Group, which bundles features like all-terrain tires, an electronic-locking rear axle, hill descent control, tow hooks, and four thick skid plates.
Ram will start taking orders for the latest Built to Serve 1500 in December 2020, and production is scheduled to start in early 2021 at the firm’s Sterling Heights, Michigan, plant. Pricing information hasn’t been published yet, but production will be limited to 1,000 trucks finished in Tank and an additional 1,000 units painted Flame Red.
The fifth and final member of the range, honoring the Coast Guard, will be unveiled in early 2021.